This privacy notice explains how we, Storm Digital Media Group Ltd (Company number 14531372), of 13 Vansittart Estate, Windsor, Berkshire, United Kingdom, SL4 1SE, process your personal data (“you”, “your”) when you use our website, content, or other services.

Storm Digital Media Group Ltd is the controller of your personal data and owns the Force brands, including Force Media.

1. Purpose of this Privacy Notice

This privacy notice aims to provide information on how Storm Digital Media Group Ltd collects, uses, discloses, transfers, stores, and processes your personal data when you use our services. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions. This notice supplements other notices and is not intended to override them. For any questions about this privacy notice, please contact us using the details provided at the end of this notice.

2. Who Does This Privacy Notice Apply To?

This notice applies to users of our services, including our website, digital content, and social media platforms, individuals who interact with us via email, telephone, or in person, and business clients, suppliers, and partners. This notice applies whether you act in a personal capacity or as an employee or agent of an organisation.

3. What Types of Information Do We Collect?

We may collect the following personal data:

– Contact details: Name, email address, and phone number when you sign up for newsletters or engage with surveys or focus groups.
– Engagement data: Information such as how you interact with our content (e.g., click rates, time spent, and preferences).
– Device and browser data: Mobile device ID, IP address, cookie ID, operating system, browser type, and similar technical information.
– Website usage data: Clickstream data, interaction logs, preferences, and settings.
– Marketing preferences: Your communication and marketing preferences.
– Social media data: Information such as username, profile photo, and interactions with our content on platforms like Facebook, Instagram, Twitter, and LinkedIn.
– Third-party data: Information provided by analytics and advertising partners, subject to your cookie consent settings.

You can adjust your device privacy settings to limit the disclosure of data that is not necessary for our services.

4. Data Accuracy

We rely on the information provided by you as accurate and up to date. Please inform us of changes to your details (e.g., email address) so we can maintain accurate records.

5. How Do We Use Your Information?

We use your personal data for the following purposes:

| Purpose | Data Used | Legal Basis |
|———–|————-|————-|
| To provide and enable access to our services. | Device and browser data, engagement information. | Legitimate interests or performance of a contract. |
| To respond to enquiries and provide customer support. | Contact details, details of your enquiry. | Legitimate interests or necessary steps prior to entering a contract. |
| To send you service communications and updates. | Contact details, preferences. | Legitimate interests or performance of a contract. |
| To send newsletters and promotional content. | Contact details, engagement data. | Consent or legitimate interests. |
| To personalise your experience and provide targeted advertising. | Device data, engagement data, preferences. | Consent or legitimate interests. |
| To improve and develop our services. | Aggregated usage data, engagement information. | Legitimate interests. |

6. Sharing Your Information

We may share your data with service providers such as hosting providers, payment processors, and analytics platforms, advertising partners to provide targeted advertising in compliance with your preferences, affiliated companies for organisational and strategic purposes, regulators or legal authorities if required by law or for the prevention of fraud or crime, and other third parties where you have provided your consent.

7. Retention of Your Information

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Generally, we retain data for up to six years unless required for longer periods by law. When no longer needed, data will be securely deleted or anonymised.

8. How Do We Protect Your Information?

We implement appropriate organisational and technical measures to protect your data against unauthorised access, loss, or misuse. This includes restricting access on a need-to-know basis and employing encryption where applicable.

9. International Data Transfers

Your data may be transferred and stored outside the UK or EEA where necessary. We will ensure all such transfers comply with data protection laws.

10. Your Rights

You may have the following rights regarding your data:
– Right to access your personal data.
– Right to request corrections to inaccurate data.
– Right to request erasure of your data, where applicable.
– Right to object to certain types of processing.
– Right to withdraw consent for marketing or other activities.
– Right to lodge a complaint with a supervisory authority.

11. Opt-Out

To stop receiving marketing communications, you can click the unsubscribe link in any email or adjust your preferences through our website.

12. Updates to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website, and we will notify you of significant changes.

13. Contact Us

If you have any questions or concerns about this notice or wish to exercise your rights, please contact us at:

Email: dataprotection@stormdigitalmediagroup.com
Address: Storm Digital Media Group Ltd, 13 Vansittart Estate, Windsor, Berkshire, United Kingdom, SL4 1SE